As a family business, Heads or Tails has become a wonderful bonding experience and creative outlet for mother and daughter duo, Pam and Becca King. Pam is an Talent Agent/ Writer and Becca is a songwriter /artist. The King Family have always had a handful of dogs running around the house.and has always had a soft spot for all animals. The two women have aspirations to give as much as they can to the animal community. They are developing relationships with select animal charities and will be giving a percentage of every product sold to their favorite rescue organizations.